Marketing

Craftsmen barely produce any products for sale in the market. They produce these items generally to meet their domestic needs for their customary purposes as well as taking orders from local customers. 

 

Few of the craftsmen are aware of the value of their art or the importance of keeping it alive. Hence, most of them have also given into industrialization and moved on from the natural and handmade materials and processes and would rather go to the city to buy softer, artificially made substitutes. 

In the village of Banota, only two weavers remained who still used the authentic traditional style of weaving with the same raw materials. 

These people usually do it mainly because of tradition and not in a means to commercialize it. However, due to lack of other sources of income and necessaties in the ever modernising world, they have started selling it mainly as means of getting by in daily life but have not found a need to commercialize and market in as such.

In the whole neighboring areas, a study has shown that only 20 out of 2,104 establishments produce for the market and all of these are located in Chamba, Mehla, Tissa, and Salooni.

There is no such marketing strategy that takes place while selling these products. The craftsmen work in their own cottages with their own labour and capital, and rely on their own their own skills and entrepreneurial skills to make their profits.